If you told me Abercrombie and Fitch CEO Mike Jeffries was a bully in high school, I would definitely believe you. In fact, I definitely wouldn’t believe you if you told me otherwise. Jeffries has always been known for being edgy and controversial. For example he received a lot of heat for over sexualizing little girls. His response? “I still think those are cute underwear for little girls. And I think anybody who gets on a bandwagon about thongs for little girls is crazy. Just crazy!… I can see getting upset about letting your girl hang out with a bunch of old pervs, but why would you let your girl hang out with a bunch of old pervs?” This guy really irks me, not only because of what he says, but how he says it. He actually does talk like a paradigmatic high school bully would talk; between the plastic surgeries, vernacular and clothing, one would think it’s like he’s trying to relive the glory days. It’s likely because he gives of this bully impression that the internet has banded together through their singular loathing for this man, especially after his recent comments. The thing that caused the current stir, and has also brought all Jeffries past transgression back into the spot light, was this statement he made to an interviewer questions his the apparent prejudice reflected in his clothing store’s policy about plus sized apparel.
“ In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”
He is also quoted as saying that he doesn’t want his core customers, aka the ‘cool kids’ to “see people who aren’t as hot as them wearing our clothing.” It’s like the man hasn’t matured at all since 10nth grade.
“Dude, I’m not some old fart”
Actually ‘my homie’ you are. You are in your 60’s and you still can’t stop picking on the nerdy kids. How someone with such awful public relational skills could have even got to his position is beyond me. A CEO saying stupid things that hurt his company is not a new scenario, but social media has turned this into one of the biggest PR blunders in recent history. This man’s story is all over the web, and is an extremely popular topic in cultural hubs of the internet. Jeffries is also well on his way to being immortalized through meme culture, but not in any way the image-obsessed CEO would like. For all the work he’s put into trying to stay youthful, memes have been cropping up everywhere picking up on the fact that Jeffries himself has quite a disturbing outward appearance. Don’t worry Jeffries, at least your beautiful on the inside…okay well at least you’ve got money. But you aren’t very popular right now. The Web is disappoint.